This case study highlights our company's integral role in leveraging social media advertising campaigns to identify and attract potential franchisees forRock'N Deli' s expansion into Toronto.
Industry
Quick-Service Restaurant (QSR)
Goal
Expand into the Ontario market
Challenges
Entering a highly competitive QSR market in a new province, establishing brand recognition, and Identifying qualified franchisees.
Our Approach
Market Research and Analysis: Conducted comprehensive market research to understand the demographics, consumer behavior, and competitive landscape of Ontario. Tailored marketing strategies based on the unique needs and characteristics of the Toronto market
Social Media Strategy: Crafted a customized social media advertising strategy for Rock'N Deli, focusing on platforms with the highest potential reach and engagement. Utilized Facebook, Instagram, and Google Ads for targeted marketing efforts to identify potential franchisees interested in bringing Rock'N Deli to Ontario.
Content Creation: Produced engaging content that resonated with local Toronto audiences. Utilized high-quality visuals, videos, and graphics to showcase the uniqueness and value of Rock'N Deli.
Ad Campaigns for Franchisee Recruitment: Implemented targeted ad campaigns with compelling ad copy and creative designs to attract individuals seeking franchise opportunities in the Mississauga area. Utilized geotargeting and demographic segmentation to maximize ROI.
Results
Social media advertising campaigns successfully generated a pool of qualified franchisee leads interested in bringing Rock'N Deli to Ontario.
Successfully helped identify and onboard qualified franchisees who were enthusiastic about the brand's expansion into Toronto.
Collaborated with franchisors to fill prime locations, resulting in strong visibility and foot traffic.
Facilitated a smooth opening for the Ontario-based Rock'N Deli franchises.
This case study highlights our company's integral role in leveraging social media advertising campaigns to identify and attract potential franchisees for Rock'N Deli' s expansion into Toronto. By focusing on lead generation and efficient lead nurturing processes, we significantly contributed to the franchise's successful entry into a new market.
